Sparkling, timeless, and exceptionally resilient, the Round Brilliant cut is renowned for its unmatched fire and brilliance, often exceeding that of almost any other shape. Its enduring popularity speaks for itself, accounting for more than half of all diamonds sold today. Worn by celebrities such as Dua Lipa, Mila Kunis, Miranda Kerr, and Alison Brie, the round brilliant remains the definitive choice for those seeking classic elegance and maximum light performance.— Read More
Like the round brilliant, the Princess cut is renowned for its exceptional brilliance and sparkle. Combining classic appeal with a contemporary edge, its distinctive sharp corners create a modern, sophisticated look. The Princess cut is an excellent choice for those seeking maximum brilliance in a square-shaped diamond. Celebrities who have worn princess-cut diamonds include Hilary Duff. — Read More
Steeped in glamour and tradition, the Emerald cut has long been favoured by style icons such as Grace Kelly and, in more recent years, Mariah Carey, whose engagement ring from James Packer featured a remarkable 35-carat Emerald cut diamond. Both glamorous and vintage in character, the Emerald cut possesses a unique allure, with its broad, flat facets creating elegant flashes of light and showcasing exceptional clarity. — Read More
An elegant and timeless cut, reminiscent of the Art Deco era that popularised it, the Asscher cut features a distinctive square shape and is often compared to its close relative, the Emerald cut. Renowned for its mesmerising hall-of-mirrors effect, it is considered one of the most captivating step cuts. Favoured by celebrities such as Pippa Middleton, Jessica Alba, and Gwyneth Paltrow, the Asscher cut embodies sophistication, vintage charm, and enduring appeal, showcasing exceptional clarity. — Read More
A timeless fusion of vintage charm and contemporary allure, the Pear cut diamond is instantly recognisable for its graceful teardrop silhouette. Renowned for its exceptional brilliance and romantic appeal, the pear cut balances softness and sophistication in equal measure. Favoured by celebrities such as Victoria Beckham and Cardi B, the pear-shaped diamond remains a timeless choice for those seeking individuality, elegance, and enduring beauty.— Read More
Neither square, princess, nor emerald, the Radiant cut is a distinctive hybrid that combines the elegance of an emerald shape with the fire and brilliance of a round cut. Known for its exceptional sparkle, it is widely regarded as the most brilliant of the square and rectangular diamond shapes, offering a striking balance of depth, symmetry, and light performance. Bold yet refined, the radiant cut has been seen on celebrities such as Jennifer Lopez. — Read More
Often described as a softened or elongated round, the Oval cut combines the opulence of the round brilliant with an elegant, elongated silhouette that enhances both finger coverage and the diamond’s perceived size. Its graceful shape delivers exceptional sparkle while maintaining a distinctive, timeless appeal. Worn by celebrities such as Hailey Bieber, Nicola Peltz, and Blake Lively, the oval cut has become a modern classic for those seeking elegance with a contemporary edge. Like other elongated fancy shapes, it can also exhibit a ‘Bow-Tie’ — Read More
The Cushion cut is a romantic hybrid style, combining a brilliant-cut pavilion with a soft, pillow-like outline defined by its square or rectangular shape and gently rounded corners. Its design enhances light reflection, creating a warm, vintage-inspired brilliance with a soft yet captivating sparkle. Seen on celebrities such as Kim Kardashian and Sofia Vergara, the cushion cut remains a timeless choice for those seeking elegance with a touch of classic charm. — Read More
A true expression of romance, the Heart-shaped diamond is both symbolic and rare when expertly cut and well-proportioned. Instantly recognisable, its distinctive silhouette captures emotion and individuality in a way few other shapes can. For those who prefer not to wear their heart on their sleeve, this design offers a bold yet meaningful statement on the finger. Worn by celebrities such as Lady Gaga and Avril Lavigne, the heart cut remains a striking choice for those drawn to symbolism, sentiment, and unique style. — Read More
The Marquise cut is an elegant choice designed to maximise carat weight while creating the illusion of a larger surface area, with much of its depth concentrated toward the centre. Its elongated silhouette beautifully enhances the appearance of length on the finger, offering a striking and graceful effect. Worn by celebrities such as Selena Gomez and Ashlee Simpson, the marquise cut remains a bold yet sophisticated option. Like other elongated fancy shapes, it can also exhibit a ‘Bow-Tie’ — Read More
This collection features some of the most commonly known diamond cuts available today. However, there are many other distinctive and lesser-known cuts, each with its own unique character and appeal. Examples include the Fire-Rose, Snowflake, Trillian, and Trilliant cuts, among many others.
